Tele2 - Mobile Internet Live
Along with Forsman & Bodenfors, we have developed a campaign for Tele2 Mobile Internet – The year's most harrowing test. Tele2 wanted to prove that they had Sweden's best mobile internet coverage and sent out the flying reporter Olle Garp to five Swedish cities to follow five Swedes during their work day. Everything was broadcast live on the site, 8 hours a day for a week, via laptop and mobile internet, the same internet connection that you as a customer can buy. Tele2 was so sure that the broadcast would not be broken because of poor coverage that the senior executive's took turns to sit on a plank above a pool of water. If the the connection was broken the executive would go down into the water. Fortunately it only happened one time during the entire week, when the reporter entered a parking garage.