SIBA - Den store prisjakten
Campaign

In Norway many competing retail stores usually have higher price in their stores compared to their web shop. SIBA has always same price in stores as in their web shop. To make the Norwegian people aware of this, SIBA encourages them to go to competing stores and reveal their high prices. When they find a price difference in favour of SIBA, they can use the app to report it and have a chance to win a gift voucher worth 3 000 NOK. SIBA AB is one of the Nordic region's leading retail companies in consumer electronics. Today SIBA has stores in Sweden and Norway, but are also represented in Denmark by company Computer City, which is a branch of SIBA AB.