Hyresgästföreningen – Mambotestet
Campaign

Hyresgästföreningen wish to raise awareness of the climate in the property market for many young adults in Sweden today. For various reasons, the number of young adults that choose or are forced to keep living with their parents is on the increase – even though they may wish to be self sufficient. We have together with online action marketing agency Actionist produced a Facebook application called "Mambotestet". The application asks the user to adjust a few sliders to help them identify their personality and situation. It eventually reveals what kind of "Mambo" (an adult still living at home) they are.