Hornstull - Nice To Meet You
Campaign

When a major refurbishment of Hornstull in Stockholm took place, a temporary tunnel was built to guide people past the construction site. To make the tunnel a little bit more enjoyable to pass through, we, together with B-Reel and Abby Norm advertising agency, created an interactive forest which emerged as people passed through it. New trees and leaves where formed for each person that passed, when someone tweeted or liked #Hornstull or a meeting took place. Because we used Microsoft Kinect technology the visitors could interact with the forest and for example created a meeting, by having two people standing close to each other.