Försäkringskassan - The Status Improver
Campaign

Are you also tired of your ordinary status updates? Wouldn't it be fun to surprise your friends with a fun and unexpected status written by a celebrity? Together with B-Reel and Garbergs, we have produced a campaign for The Swedish Social Insurance Agency (Försäkringskassan) where you can get your Facebook status improved by a celebrity or an unknown friend. The campaign site also provided information about the various grants available that you can apply for to improve your real life status.